Successful internal communications
If you are a looking to establish a communications strategy for your business ensuring you engage, motivate and retain your team, you need to make sure your communications inspire the reaction you need from your target audience in terms of what you need them to do, think, feel and say about your organisation and the business or IT change you are communicating.
As principal consultant at Harts and Minds, I have over 15 years experience in a FTSE 100 business of IT and business change communications, including communication campaigns for large IT project implementations and business change programmes as well as managing, setting up and migrating large intranet sites.
Communications planning
I can plan your communications for you by analysing the stakeholders who need to be engaged for your project o succeed, and establishing a communications strategy and plan covering:
Purpose
The real purpose of the communications - what it needs to achieve to ensure the project is successful. What you need to happen, what you need people to do, think, feel, say.
Target audience
The individuals and groups of people with whom you need to communicate, including sensitive organisational change programmes, such as outsourcing, cost reduction or redundancy programmes.
Key messages
What the core key messages of your change programme are, from the point of view of the different stakeholder groups you are communicating with.
Channels
The right medium to use for each type of communication and segment of your target audience. Which communications need to be carried out individually face-to-face and which can be via email, intranet or in discussion fora and online methods, such as blogging, FAQs, social networking, intranet, instant messaging, staff bulletin boards, email, phone and video conferencing, face-to-face events, staff surveys.
Style, Tone, Register
Choosing the right style for the type of message and audience to ensure your communication evokes the right emotional and logical responses.
Measurement
Setting measures at the outset so that you will know what your measures of success will be, how you will know if your communications are a success and how you will review progress.
So, if you need someone with significant change experience to plan and manage a communications campaign for a new system or business change being implemented, contact us for a quote.
An excellent resource for communicators and for those looking for examples of best practice of internal communications, intranets and so on is www.melcrum.com
Principal consultant, Harts and Minds Ltd